A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: Do you strictly sell to businesses?
CH: No, we do sell B-to-C. But certainly the customer expectations, or the buying expectations, change dramatically. We deal with a higher volume order when dealing with the business clients. And we’re just, while we could probably handle a much more significant B-to-C client base from a fulfillment standpoint, we’re really not geared towards that. And our product tends to be a little more expensive because it’s commercial grade.