A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: Going back to the rising costs associated with mailing a catalog, have any specific steps been taken at Becker Group to try and reduce costs?
CH: We have, but frankly, my printers have been very flexible with me right now. So I’ll invest a little bit more money to continue to maintain the quality that I have. And we’ve got a good enough relationship where they’re [printers] working with me on price, as well. We haven’t had to change too much at the moment.
One of the things we’re doing for savings is we’re trying to do a lot of the letter shop work, meaning our data mining and organization, before ever getting to our printers and to their in-house letter shop. So that’s a way for us to save money.