A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: What factors have made the Becker Group a success?
CH: Certainly as a company it’s been very customer-centric. And Gordon, the founder, is just a really spectacular person. People, consumers, customers develop a relationship with us and most of the time we get it right. And when we have hiccups, then we work very hard to make sure that it’s right. People remember that. And since it’s such a timely business, or it had been, and still is because of production schedules and everything, to feel that you have a trusting partner in such a significant endeavor is really important. So that’s one of the reasons why we’ve been so successful. And frankly, it comes right from Gordon.
There’s also just the ability to push the creative boundaries and always be feeling fresh and come up with new concepts. And Gordon and the company have managed to do that as well.