A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: Do you have a matchback process in place to determine if those online buyers are being mailed catalogs as well?
CH: We’re working on trying to do that as much as possible, too. I think we’re going to have a good amount of success with that this year. The key is to be able to build this from the ground up the right way. So you’re taking into consideration all these ways to measure which channels are working, which aren’t. And I think we’ve done a pretty good job in doing that so far.