A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct
Profile of Success, Catalog Success magazine, August 2008
Catalog Success: Where’s the company headquartered?
Chris Harris: It’s in Baltimore, Maryland.
CS: What’s your customer demographic?
CH: It’s a B-to-B client, which is primarily indoor malls, interior designers, the hospitality industry and retail chains.
CS: What’s the primary merchandise offered in the catalog?
CH: We sell commercial-grade holiday and theme décor. If you’re decorating an indoor mall or storefront, you’re going to want to buy around Christmas time or Easter or any holiday … you’re going to want to buy our theme décor products.
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