A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific
Profile of Success, Catalog Success magazine, April 2008
CS: How did the company locate the prospects to mail to with this increase in circulation? How do you find prospects today?
TB: Over the last four years we’ve shifted a lot of business away from outside lists over to the co-op databases. I’d say we were 50/50 four years ago, and we’re probably more like 90/10 right now.
Related Content
Comments
