A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific

CS: How was circulation affected by this decision?
TB: What we had been trying to do was to get more growth out of the spring, and it wasn’t really working. There’s a lot of money to be made in the gift business at holiday time. So I really tried to leverage that and increased our circulation, especially in the later drops. In 2005 we ramped it [circulation] up about 30 percent.