A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific

CS: What specific tactics were used to stimulate growth at Edmund Scientific?
TB: Let’s talk about the merchandise first. What I did is I went back to the basics. The really fun thing about Edmund is if you look at catalogs from say the 1950s, which I have, I have catalogs from all the decades that I go back and look at, is really the categories haven’t changed all that much. The products in those categories have made advances, the technology has changed, but we still sell telescopes and optics and microscopes and science toys.
It’s really very, very much the same. Gadgets and gizmos and all kinds of components and hobbyist type things. It’s very similar to the catalogs from 50 years ago. So I went back and I looked at those and looked at what we had and really just tried to get back to what the brand always had been and find new things that would support that.