A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific
Profile of Success, Catalog Success magazine, April 2008
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Joe Keenan
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CS: What year was the first Edmund Scientific catalog published?
TB: The company was founded in 1942 and the first catalog was mailed in 1948.
CS: What’s the primary merchandise offered in the catalog?
TB: Science-related products, gifts and toys. So innovative, educational and science-themed.
CS: On average, how many SKUs are offered in the catalog?
TB: We have about 2,000 SKUs, 1,500 of which are in the catalog. [All of the products are offered on the company’s Web site.]
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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