A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific

CS: Have you had any mentors in the catalog/multichannel business?
TB: I can’t say he’s a mentor, because I don’t know him personally. But Robert Edmund is somewhat of a legend in the direct marketing industry. Again, I don’t know Robert. I’ve only talked to him on the phone maybe a few times and via e-mail a few other times, but I feel like he’s watching what I do. And I feel indebted to run Edmund Scientific in a way that he would find appropriate. So I really do look at the old catalogs and listen to what lifelong customers say and what industry veterans tell me at conferences, and try to stay true to the brand he created.