A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific

CS: Where do you think your career would’ve headed if you hadn’t gotten involved in the catalog/multichannel business?
TB: I think I’d probably be an Internet guy, somewhere.

CS: What’s done to keep a fun and light environment at Edmund Scientific?
TB: We do regular product trainings. So the customer service and the warehouse staff can actually get their hands on the stuff that they’re entering orders for or shipping out. Our stuff is generally fun and interesting, and it really helps when they take these things out and put the batteries in and play with them and see how they work. There really good days for them. And it obviously helps them when they’re talking to customers about the products.