A Chat With April’s Profile, Tim Burns, brand manager of Edmund Scientific

Catalog Success: Where’s the company headquartered?
Tim Burns: Tonawanda, New York.

CS: What’s the catalog’s demographic?
TB: We’re about two-thirds male, 35 to 55 [years of age] and they’re typically a professional. So a teacher, engineer, lawyer, doctor. We index really high in terms of those professions. So that’s pretty much what it looks like.