Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Finding a Niche Product Line

Today, a customer who flips through the Plow & Hearth Products for Country Living catalog is more likely to find hand-cast wind chimes and rustic table lamps than gas generators and food dehydrators.

"The business changed pretty quickly from essentials for country living to products for country living," explains Rice. "It's a subtle difference, but an important one because, while retaining a core of functional products that we're known for, we offer more products that are discretionary or decorative."