Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Otherwise, not much has changed around Plow & Hearth. The Rices, including son Pete Rice Jr., still operate from their Madison headquarters. And running the catalog business continues to be the top priority.

"We expect to continue to grow at a healthy clip from a catalog circulation point of view," says Hay. "We're not going to allow the fact that some customers are migrating to the Web site to cut back our mailing at all."