Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Early this year, Plow & Hearth will move its Web site to the 1800flowers.com engine, adding real-time ordering and inventory.

Next up, according to Rice, is a brand-new Internet collaboration between the two branches. He says, "We are working on another business in conjunction with 1-800-FLOWERS called GardenWorks.com, and we're looking at a launch in early 2000. Merchandising and content will be out of Virginia, but it will run on the new 1-800-FLOWERS engine."