Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Those synergies include the related specialities of flowers, gifts and garden merchandise, as well as strengths in complimentary sales channels. 1-800-FLOWERS was an e-commerce pioneer, but it lacked direct mail, catalog or distribution experience. Plow & Hearth was an expert in catalog sales, database management and fulfillment, but it had not yet developed an Internet presence.