Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

The product worked by comparing it to transaction data, such as number of line items and total sale, even with limited gender and geographic data from customer records.

"One of the big benefits of the modeling is we reduce the number of times we make the offer to make the selling program more efficient so we could sell throughout the busy season," says Hay. He also notes that the program delivers friendly scripts for less-experienced seasonal workers.