Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Now Plow & Hearth's dual commitment to direct marketing basics and use of cutting-edge technology is allowing the founders to reap what they've sown.

In April 1998, the Madison, VA-based catalog found an unusual partner in high-profile phone and e-commerce company, 1-800-FLOWERS.

Charmed as much by Plow & Hearth's expert fulfillment systems as its complementary gardening product line, Jim McCann's 1-800-FLOWERS purchased a majority interest in the country catalog. Now Plow & Hearth is finding that its 20 years of catalog experience will help define and shape the future of both companies, on and off the Internet.