Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

In addition to the spin-off, the company is creating versions of its Plow & Hearth catalog to better target customers. Previously, Plow & Hearth: Products for Country Living was producing four catalogs per year: spring, summer, fall and holiday. The company would re-mail each catalog several times for a total of 14 mailings throughout the year, or roughly once a month.