Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

"American Country Home is an extension inside the home," says Peter Rice. "Really, Plow & Hearth never has done a whole lot of home furnishings. The furnishings we did were rustic, lodge, summer-cabin types of furnishings that complemented the products we cover for the hearth or garden furniture. Plow & Hearth would have no particular reason to get into Shaker, cottage or farmhouse furnishings, but American Country Home allows us to get into another category with very little product overlap, yet the same customers will find [it] very interesting."