Profile on Plow & Hearth--Reaping What You Sow (2,623 words)

Spinning Off

Plow & Hearth had experienced some success selling indoor furnishings, mostly solid, rough-hewn log pieces that evoke a 19th-century frontier cabin. That success was a trail that the database department followed to the American Country Home catalog market, the spin-off that first mailed in spring 1999.