Cataloger Spotlight: Professional Uniforms

The bottom line is that every cataloger who is considering a new market venture must answer these questions: Am I bringing something of value to the market? Can I provide value where it currently is lacking?

If the answer is yes, abandon at will.

James J. Maioho is the former vice president of business development for Professional Uniforms, and current president of consulting firm Maioho Consulting Group. You can reach him at (616) 292-5048 or jmaioho@hotmail.com.