Cataloger Spotlight: Professional Uniforms

So, was abandoning the core business and housefile the right thing to do? For Soleas, the answer is no. For Uniform Warehouse? Yes.

The Takeaway

What can be gleaned from the dichotomy exposed by these examples? Can a cataloger successfully abandon its core business and housefile?

The answer is yes. But in order to do so, the cataloger must put a stronger emphasis on its market offering versus its normal file-building techniques.