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The plan was not to totally abandon the housefile; the catalog was an afterthought. But that’s what happened, and the staff was left prospecting for customers who needed to convert at a much higher rate than originally planned.
Professional Uniforms tried a model for this division that didn’t have strong central controls and had a weak relationship between operational, marketing and merchandising goals.
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- James J. Maioho
James J. Maioho
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