Cataloger Spotlight: Professional Uniforms

Professional Uniforms found the right market and product mix with its Uniform Warehouse book. Prospecting was made easy via a strong co-op relationship and an offering of “sure things,” according to George Fotis, who manages and runs the book exclusively, separate from the Lydia’s Uniforms engine. This allowed the catalog to mimic other successful books and grow its housefile by following proven mailing techniques that guaranteed slow but steady growth at low target conversion rates.