Production Defining Digital (1,102 words)

Images

If we look at where technology is today, it becomes obvious that digital photography is fast becoming part of the landscape on the creative side of catalog production, replacing transparencies. This does not typically limit the art director's creativity, as digital photography allows more images at a far lower cost. The cost reduction comes from the elimination of scanning of digitally photographed images. Time also is saved as the wait for film to be processed and scanned is eliminated.