Production Defining Digital (1,102 words)

Consider a product that won't be available but is in your catalog. A digital workflow may allow it to be replaced just prior to printing. Implementing digital photography not only will save time, it will save the cost of scanning the images and may reduce photographic costs.

A digital workflow provides automation and integration of many of production processes. The digital environment creates an efficient, predictable process, maximizing the flexibility in the creative and production cycle of the catalog. It provides a method of error trapping using available preflight software such as Markzware's FlightCheck (www.markzware.com). The software can be loaded into either a Macintosh or Windows PC to validate and verify that the created PDF files will print correctly. Vio Quickcut (www.vio.com) provides an online solution for preflighting files prior to submission to the printer.