How to Leverage Product Videos to Grab Attention of Busy Holiday Shoppers

Once you have your holiday videos lined up, you need to make sure consumers can find them. Create a video site map on Google as the search engine giant is still giving prominence to video in search results. Cross-post all of your product videos to your YouTube channel, which will help you gain ever more traction on Google, not to mention increase the reach of your videos during this crucial selling season.