How to Leverage Product Videos to Grab Attention of Busy Holiday Shoppers

A video, however, can display key product information to viewers so they don't have to scroll through text. You've got their attention for 45 seconds or so, why not make the most of it by boosting the amount of useful data for video viewers? In fact, videos are the perfect way to draw greater attention to your holiday promotions and make you stand out from your competition. If you offer free overnight shipping, gift wrap in-store or holiday discounts, for example, add this information to your video so shoppers don't miss it. (They may overlook banners with the same information, particularly on a small-screen device.)