How to Leverage Product Videos to Grab Attention of Busy Holiday Shoppers

Clearly, consumers are catching on to the advantages of using mobile devices to shop, and this year you'll see even more of them whipping out their tablets or phones in-store to do research before they buy. The challenge for retailers is to push out as much product information as possible to smartphone and tablet users so that they get a full picture of what you have to offer. However, the usual shortcomings of mobile device browsing — e.g., having to reload pages, lots of scrolling and fingertip swipes — can discourage shoppers from digging into your website, whether in-store or on the road.