Case Study: Product Videos Generate Increased Conversions for Camo Trading

A/B Testing Reveals Increased Conversion Rate
Treepodia’s platform has built-in A/B testing mechanisms. A default setting sends 10 percent of Camo Trading’s traffic to a control group that sees product pages without video, while the other 90 percent of its traffic is directed to product pages with video. Camo Trading has added a tracking pixel to its order confirmation page which allows it to collect the conversion rate on both sides of the test, comparing the two rates once a statistically significant amount of data has been collected.