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Joe Keenan
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RESULTS: Although less than 5 percent of Camo Trading’s web traffic watched the product videos since they were deployed on the retailer’s site last September, those that have accounted for nearly 10 percent of total online orders and nearly tripled the conversion rate compared to those who didn’t watch a video.
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- Companies:
- People:
- Cyle Tabor
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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