A Classic Act
Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.
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Matt Griffin
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But the right product mix didn’t materialize overnight. Kenerson admits that at one point he hoped to develop a full menswear catalog. In the first few years of the business, they added a leather traveling tie case. That product led the couple to add other leather goods, such as briefcases, belts and gloves. The difficulty in selling these items, however, was maintaining an inventory. It became problematic to forecast how quickly these products would sell, and sourcing eventually became strained due to unreliable suppliers.
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