A Classic Act
Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.
By
Matt Griffin
and Catalog Success
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Since the board exists simply in an advisory capacity, Kenerson and Venman are free to reject any advice; likewise, the board members aren’t liable for advice they give. Early in Beau Ties’ history, Venman says the board really helped to prepare them for doing business by providing a forum where they had to defend their ideas and decisions.
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