Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

With the idea of developing a small business to keep him and his wife busy in their impending retirement, Kenerson, then heading up the Addison County Economic Development Corp., thought he’d kill two birds with one stone. As an avid bow-tie wearer, he knew the travails of hunting through menswear stores searching for bow ties that suited him.