Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

Kenerson and Venman’s Tips for Starting a Catalog

1. Don’t give up your day job. When starting any business, be sure you have a way to support yourself that isn’t the new company, says Deb Venman, executive vice president and co-founder of Beau Ties Ltd. of Vermont. Venman and her husband Bill Kenerson maintained their day jobs for about five years after starting the catalog.