A Classic Act
Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.
By
Matt Griffin
and Catalog Success
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About Beau Ties Ltd. of Vermont
Headquarters: Middlebury, Vt.
Year founded: 1992
Merchandise: neckwear and other men’s accessories
Average order value: $86
Annual circulation: 400,000
Channels: catalog, 57 percent; Web, 38 percent; retail, 5 percent
Housefile: nearly 100,000
Number of employees: 30
Printer: Springfield Printing, North Springfield, Vt.
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