Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

She notes that after 13 years focusing on the catalog side of the business, growing a wholesale division has been a learning experience. But as they have from the beginning, she and her husband face the experience together.

As Venman says, “One of our theories is that everything we do in this business is something we’ve never done before. So we try to enjoy the challenge of paving new ground and finding out how to make it work or understand why it won’t.”