Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

This employee also is charged with developing the wholesale business beyond relationships with retail stores. Beau Ties has developed a line of ties aimed at colleges and universities, for example, hoping to pull in sales from campus clubs and organizations. It offers striped ties in 12 color combinations. Beau Ties also has the ability to create custom colors.