Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

Today, he’s making a conscious effort to grow the wholesale part of the business, and has assigned to an employee the task of developing those contacts. In addition to providing incentives for each successfully developed relationship, Beau Ties has given her a budget to create written materials explaining Beau Ties’ various products.