Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

In the 13 years Beau Ties has been in business, founders Bill Kenerson and Deb Venman have learned a thing or two about marketing to a niche audience. For this catalog, the right mix of preparation, product and attention to customers’ needs has made all the difference.

Product Search Led to Catalog Creation