Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

While they provide oversight in most cases, they’d like to allow their employees to work more independently. But as Kenerson notes, this is a problem for many small businesses at this stage of growth.

A Movement Into Wholesale Distribution

Part of Beau Ties’ plans for growing the company includes extending the business beyond the catalog’s reach. Largely built on word of mouth and print advertising, the Beau Ties customer base has grown to include some retail stores, but that was not by design.