Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.

By Matt Griffin and Catalog Success

Even without those additional products, Beau Ties still is able to offer a product mix that extends beyond simple fabric choices while serving its niche market. The bow ties come in three styles, and each style is available in a freehand, pre-tied with strap, or pre-tied clip-on version in adult and children’s sizes. And if that doesn’t work for customers, Beau Ties will take it a step further.