A Classic Act
Product diversification is enabling Beau Ties Ltd. of Vermont to tighten its hold on a niche market.
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Matt Griffin
and Catalog Success
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While you might think bow ties are a fashion statement best made by tuxedoed grooms, maître d’s and waiters, the founders of Beau Ties Ltd. of Vermont would disagree with you. So would Beau Ties’ customers, whose love of the butterfly-shaped neckwear has allowed this catalog to grow from a one-page flier mailed to 3,500 names in 1993 to a 56-page book with annual sales in excess of $2 million.
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Matt Griffin
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Catalog Success
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