Product Data Feed Standards Sought

Eileen Schlagenhaft, catalog marketing director at Cushman’s, a multichannel fruit merchant, has provided product feeds to Amazon and Shop.com and notes that a standard would reduce the setup time with each search engine. “With a product feed standard in place, if other engines approached me, it would be much easier to test those sites, rather than figuring out how to get all of our products loaded,” she says.