Product Data Feed Standards Sought

Companies in attendance included merchants Sierra Trading Post, RedEnvelope and REI; marketing agencies Performics and Mercent; and search engines Yahoo, MSN and Shop.com.

MSN Shopping officials told Catalog Success they’re looking for ways to make it easier for buyers and sellers to find each other online. “If an industry standard for data exchange between online portals and merchants gets us closer to that goal, then we’ll support it,” said an MSN spokesperson.