Product Data Feed Standards Sought

While comparison shopping sites such as Froogle, Shop.com and Shopzilla can provide an opportunity for multichannel marketers to reach new customer universes, they also present a unique set of challenges.

Because there are myriad formats of product data feeds (the information you provide to the sites), this creates problems if you want to sell products on more than one site, says Alan Rimm-Kaufman, CEO of interactive marketing firm The Rimm-Kaufman Group.