Check it Out: Luxury Shopping Online (Shhh! Keep It a Secret)
Who doesn't love a sample sale?
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The sites are exclusive, or by invitation only, meaning members have to be invited by existing members to take part. Some allow visitors to request memberships, but you also can be placed on waiting lists. Members receive reminder emails and text messages when new sales are about to open, which drive visitors to the boutiques before items are sold out. Shopping, as a result, becomes a competitive, daily activity.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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