Print-Plus: What Cross-Channel Retailers Need to Know When Getting Print Bids

From my experience in the print and production world, roughly 70 percent of printers co-mail offline, while the other 30 percent co-mail in-line. Obviously, those in-line co-mailing are mailing much larger quantities. A catalog marketer would only have up to six partners for an in-line co-mailing, while they can have up to 30 partners when they offline co-mail.