Printing & Paper Efficiences

Assuming a 6-percent customer return rate and a 55-percent gross profit margin ratio, your incremental per page break-even point is reduced from $17,347 to $13,935 for a reduction of $3,412 per page. A reduction of this amount can greatly increase profitability.

It’s generally most efficient to print in 16-page (or at least eight- page) sections and with one weight of paper if possible. For example, you could print a 64-page catalog with two press makereadies (two 32-page sections) more efficiently than you could print a 44-page catalog (requiring three makereadies).